In PNR's strategy practice, growth is top of mind for every of our customers. However, the path to achieving sustained, repeatable and profitable growth is difficult to attain. According to Bain & Company, most companies seek to outgrow their markets by 2x in revenue and 4x in profit. However, they have found that only 9% of companies achieve sustained profitable growth. Considering that growth is hard, the goal of this learning project is to determine the right context for growth and the ways to increase the probabilities of success.


  • Does growth always matter?
  • If it matters, what is good growth?
  • What are the drivers of growth?
  • What growth path to pursue? In what sequence?
  • How to best structure for growth?
  • How to manage existing vs new revenue stream?
  • What are the main barriers to growth?


For this learning project, we will use the definition about growth found in Growth IQ:

"Growth refers to top-line sales organic growth, not cost cutting, mergers and acquisitions (M&A), or other means to grow profitability or the bottom line.
Growth strategy is defined as “a plan of action or policy designed to achieve a major or overall aim.”
Growth path is HOW—initiatives that can focus the company on the task at hand and achieve the strategic growth goal."




If you have other questions, books or papers that you think I should consider, please send it by email.