Bonjour, I'm Antoine

Experienced BizOps leader in the software industry with spikes in GTM, monetization, analytics, and operations / program management. I love building teams and scaling organizations.

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Digest 7 min read Free

Daily Digest - 2026-05-11

1. How to become "AI-Native" — GREG ISENBERG * Why read: Redefines "AI-native" from a buzzword into a practical blueprint for designing businesses around agent workflows. * Summary: Many companies call themselves "AI-native" simply because they use AI tools. But actual AI-native businesses design themselves so machines
Profile 8 min read Free

Lessons from Drew Bredvick

Drew Bredvick is a software engineer and the Director of GTM Engineering at Vercel, where he builds internal AI agents to automate and scale sales operations. He is known for popularizing the concept of GTM engineering, documenting his "Bootstrap 1000" challenge to build profitable side projects, and sharing
Profile 7 min read Free

Lessons from Graham Weaver

Graham Weaver founded Alpine Investors and teaches management at Stanford's Graduate School of Business. He is best known for his "PeopleFirst" operating philosophy and for defining the "asymmetric life," a framework for taking calculated risks with massive upside. This collection covers his ideas on
Profile 8 min read Free

Lessons from Mishti Sharma

Mishti Sharma is a product marketer and writer who brought editorial storytelling to B2B software and popularized "Go-To-Market Engineering" as an early employee at Clay. Drawing on her background in philosophy and cultural journalism, she applies the same writer's sensibility to scaling a data platform as
wardley-mapping 1 min read Free

Wardley Mapping for Operators — Series Index

Wardley Mapping for Operators is a 10-part series. Use this page as the table of contents and read the posts in order. Read the series in order 1. Strategy Starts With Position 2. The Map Is Not the Territory, But It Beats a Slide Deck 3. Start With the User,
wardley-mapping 2 min read Free

Wardley Mapping for Operators Series #9: Strategic Gameplay: Where to Move, Where to Wait, Where to Let Go

Once the map is visible and doctrine is decent, strategy gets more concrete. The question is no longer “what should we do about AI?” or “what is our platform strategy?” It becomes: given this user need, this value chain, this stage of evolution, this inertia, and this climate, where should
wardley-mapping 3 min read Free

Wardley Mapping for Operators Series #10: From Map to Operating Cadence

A Wardley Map earns its keep after the workshop. If it does not change cadence, budget, ownership, platform decisions, AI governance, or review questions, it is a drawing. Maybe a smart drawing. Still a drawing. Operators should treat the map as an input to the operating system of the company.
wardley-mapping 3 min read Free

Wardley Mapping for Operators Series #7: Inertia: The Invisible Force in Every Strategy

Inertia is not laziness. That is why it is dangerous. In organizations, inertia is often the residue of past success. The old model worked. The team got promoted for it. The systems were built around it. The budget follows it. The dashboards measure it. The customers learned it. The executives
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