20 posts by author

Antoine Buteau

Antoine Buteau

Ideology is Making Business Worst

In WWII, German armed forces predominantly sought to destroy their enemies on the battlefield through Blitzkrieg. According to Lorris Beverelli the problem is that: "German strategists failed to conceive a way to defeat their enemies other than by defeating major

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Why Executives Choose the Wrong Approach to Strategy

Companies should use distinctly different approaches to the development of their strategies. The goal is to match the strategy making process to the competitive circumstances. Most of them DO NOT. Many use approaches appropriate only to predictable environments - even

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What Strategic Decisions Look Like

Most companies fall into the "do-it-all strategy" trap. Failing to make choices, and making everything a priority. The result is underperformance and employees lack of beliefs that their leaders truly want them to act strategically. For employees strategy can look

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Company Mission in Crises

In her posts In the Future, All Brands Will Be B Corps, Ana Andjelic writes that "Crises are great truth-tellers. Brands are, in real-time, going through the crash course in social responsibility, and there are already winners and losers. Winners

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